Hi, I’m Chris Gaines.

I teach busy professionals how to build meaningful fitness that lasts.

First time here?

The best way to get oriented is to subscribe to my Movement Meditations weekly newsletter. It offers a thoughtful and fresh take on how to approach making fitness an integral part of your everyday life without feeling like you’ve turned into a gym rat.

Coaching Options

  • Essential Strength (ES)

    You’re busy and stressed with just getting through the day. The ES program is designed to make it easier for you to engage with it and build the strength needed to encounter everyday life’s unpredictable challenges with confidence.

    To find out if this is the right option for you, click below to learn more. When you’re ready to get started, click here to set up a Discovery Call.

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    This program is designed for those seeking greater accountability to ensure training sessions are completed. It's perfect if you're looking for guidance to uncover the intrinsic motivation that makes consistent training not just a routine, but a rewarding part of your daily life.

    • Begin with a Live Orientation session + 1 check-in call to make sure you’re on the right track.

    • Train independently, with program updates every 4-6 weeks.

    • Monthly training plans detail exercises, sets, reps, and personalized cues.

    • Access and communicate about your program 24/7 via app messaging.

  • Uncommon Athleticism (UA)

    Transform your fitness journey with Uncommon Athleticism, a pioneering hybrid program designed for the relentless professional and adventure enthusiast. Seamlessly integrate robust physical training and mental fortitude into your demanding schedule. Embark on a path to tangible results, where every session brings you closer to peak performance in your career and thrilling adventures in your life.

    To find out if this is the right option for you, click below to learn more. When you’re ready to get started, click here to set up a Discovery Call.

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    This program is right for you if you already stick to your workouts but want to make sure you're doing them right. It helps you use your time well and reach your fitness goals.

    • Includes everything in ES + 1 live session every 4-6 weeks.

    • Primarily self-training with program updates after each live session (virtual or in-person).

    • Ideal for a blend of independence and guided support.

  • 1:1 Private Coaching

    Work in-person with Chris. You’ll overcome previous plateaus and understand the best practices to keep you moving strong and confidently for many years to come.

    This program is currently full. If you’re interested in getting on the waitlist, click here.

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    This program is perfect if you're looking for daily accountability, clear guidance on your workouts, and personalized feedback to make necessary adjustments as you progress in your training.

    • Brainstorm specific interventions to optimize your fitness.

    • Explore new movements and performance goals.

    • Hear some of the ‘best’ dad jokes this side of the Mississippi

On-Demand Training Options

  • The 10 Minutes to Better Experience (10M2B)

    You're not just busy; you’re always on the go. You’re short on time as work, family, and life take precedence. 10M2B strives to simplify the process of focusing the time you do have on your physical wellness each day.

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    • Full access to the digital on-demand program.

    • Follow along with fresh training sessions every week.

    • Experience 6 months of progressively more challenging routines.

    • Learn to build body awareness and control.

    If you’re ready to start, click below.

About Chris

Hey there! I'm Chris Gaines, a dynamic fitness coach, and professional bodybuilder. I'm all about empowering individuals through specialized training and nutrition guidance. With a B.A. in Human Biology from Stanford University, my background in Exercise Physiology and Human Nutrition shapes my holistic approach to fitness.

My journey in the fitness world has been quite the adventure, marked by numerous natural bodybuilding competitions and earning my pro card in three separate federations. These experiences, alongside my academic background, enable me to provide deeply informed and practical coaching.

As the Co-Owner and Director of Programming at PerformanceGaines, I’m known for my innovative training techniques. I love creating training plans and classes that not only challenge but also bring awareness to one’s abilities and limits in a safe environment. I specialize in blending movement mechanics with physiological principles to achieve optimal performance while safely increasing training intensity and minimizing injury risks.

I've coached rugby at the collegiate level and have helped athletes train for a wide range of goals, from playing in the NFL to biking across the US. This diverse experience fuels my passion to understand what our bodies can adapt to and has ignited my desire to share this knowledge with others.

I’m all about continuous growth and learning, holding several certifications from prestigious institutions like the National Strength & Conditioning Association and the National Academy of Sports Medicine. But beyond the certifications, the competitions, and the extreme experiences, my true passion lies in seeing the transformative power of fitness in the lives of my clients. Whether it's improving health, gaining confidence, or simply enjoying movement, I'm here to guide you on your journey to a healthier, stronger you.

I believe in a balanced approach to fitness, combining solid exercise science with practical, real-world techniques and a bit of experimentation. I'm excited to work together and help you discover just how much your body is capable of!